Jacket Design Online Helps Brands Strike Balance Between Economy and Environment

Nitin Nimbalkar
3 min readOct 6, 2020

Sustainable sourcing is fast becoming a top priority for fashion companies. The recent events we have witnessed resulted from overlooking certain things happening in society and carrying on with what we had on the plate. But the time has taught us that the more we stay disconnected from one another, the more our society is. The design a jacket helps apparel brands to keep in touch with their buyers and let them customize their clothes with ease. The tool is a great way to spread the word about responsible consumerism and adopt the latest technology that causes zero harm to the environment.

Jacket Design Online Helps Brands Make Fashion Available to All

Fashion isn’t necessarily the first business that comes to mind when considering the harmful effects of industry on the environment, but making new clothes is not often environmentally sustainable. The main reason for this change is the ever-evolving conscious consumer. To successfully engage them, brands and retailers need to understand what sustainable initiatives are essential to their current and future customer base.

Let us find out how sustainability is driving the apparel sector:

1. Millennials are More Likely to Spend on Eco-Friendly Clothes

Everyone knows money talks, the Silent Generation to value less the importance of clothing buy-back programs; research done by MakerSights shows that millennials and Generation Z are more likely to spend more to buy environmentally friendly clothes. The reason could be attributed to the fact that these age groups are more aware of the things happening around the world, thanks to mobile phones, and they know what needs to be done to cure. This age group is more responsible and believes in conserving the nature for the generations to come, rather than spoiling it as done by the previous age group.

2. Brands Should Indulge in Recycled Products

We all know that consumers are interested in buying clothes from brands that show sensitivity towards nature and are on their toes to work in the direction to make things better. It is high time that the apparel companies learn to take care of their demands and mark their presence in buyers’ hearts. Other preferences included are sustainable materials grown or raised using less water, chemicals, or waste. Ethically-sourced materials that respect indigenous people and cultures while providing acceptable wages.

Another way to deal with the recycling problem is by adopting a customization software that is unharmful to the environment and provides enhanced customer experience. The custom embroidered jackets are such intelligent customization solutions that help companies scaling up their business by giving a free hand to the customer for designing their apparel as per their likes and styles.

3. Fashion Should be Made Available for All

Unless you’re buying second-hand or vintage, sustainable fashion often comes with an expensive price tag. But considering the enormous environmental impact of the fashion industry –responsible for an estimated 10 percent of global greenhouse gas emissions — it’s vital that eco-friendly clothing doesn’t remain a luxury available only to a few, especially in light of the surge in demand for clothes that are kinder to the planet.

The fast-fashion brands are also trying their hands at providing eco-friendly and affordable apparel to all. They invest their energy to bring the dumped and unsold clothes back to fashion by reselling them in an entirely different form and style. The recommerce helps companies set up an example that even big firms are thinking and taking actions to curb pollution.

Conclusion-

Consumer demand is what’s going to make sustainable fashion affordable for all — meaning that it’s important to support brands with strong eco-credentials and ask more of those that aren’t currently doing enough. The design a jacket by iDesigniBuy is a step towards in the same direction. It enables the fashion brands to adopt novel technology that strikes a balance between economy and environment.

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Nitin Nimbalkar

Over 17 years of experience into various IT domains, I have developed expertise in developing business strategies and management.